SpyFu

Verified Tool

Competitor Keyword Research for SEO and Google Ads

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Competitor research tool that shows the SEO and Google Ads keywords any domain ranks for or buys, with 18+ years of history.

Competitor Analysis Google Ads Keyword Research PPC
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Quick Facts
Starting Price$39 per month
PlatformWeb, API
Best ForPPC Managers, SEO Consultants, Small Agencies
DeploymentCloud / SaaS
APIYes
Founded2005
152M
Domains Covered
13.1B
Keywords
18+
Years of Historical Data
30-day
Money-Back Guarantee

About SpyFu

SpyFu is a competitor research tool for SEO and PPC. Search for any domain to see the keywords it ranks for, the Google Ads keywords it buys and its ad test history. Kombat compares several competitors to reveal keywords you are missing, and other modules cover backlinks, rank tracking, SERP analysis and branded client reports. SpyFu reports data on 152 million domains and 13.1 billion keywords, with more than 18 years of history, and offers an API. SpyFu, Inc. was founded in April 2005, originally as GoogSpy, and is based in Scottsdale, Arizona.

๐Ÿ† Pros & Cons 4.1/5

SpyFu is strong value for competitor research, especially for Google Ads history that few tools match at this price. It suits PPC managers and consultants. Its site audit and technical features are lighter than a full SEO suite.

Pros
โœ“ Shows both SEO and Google Ads keywords for any domain
โœ“ 18+ years of historical data
โœ“ Low starting price
โœ“ 30-day money-back guarantee
โœ“ API included on the Professional plan
Cons
โœ• Basic plan limits history to 6 months
โœ• Extra seats cost $15 to $30 each
โœ• API is not listed on the Basic plan
Key Highlights
152M
Domains Covered
13.1B
Keywords
18+
Years of Historical Data
30-day
Money-Back Guarantee

Key Features View All Features โ†’

Competitor Keyword Research
Look up a competitor's SEO and PPC keywords and download them
PPC Research
See the Google Ads keywords a competitor buys and their ad test history
Kombat
Find keywords competitors rank for or buy that you do not
Backlinks
Find backlinks competitors have that you do not
Rank Tracking
Track keyword rankings with suggested expansion keywords
SERP Analysis
Analyse PPC and SEO search results for each keyword
Custom Reports
Branded SEO reports for clients
SpyFu GPT
Use SpyFu data inside ChatGPT

Pricing Plans View All Pricing โ†’

Basic
$39 /month
For individuals
  • โœ“ 10k row search results
  • โœ“ 5k weekly tracked keyword rankings
  • โœ“ 6 months historical data
  • โœ“ 1 seat included
View Plans
Professional
$79 /month
For professionals and teams
  • โœ“ Unlimited search results
  • โœ“ 15k weekly tracked keyword rankings
  • โœ“ 10+ years historical data
  • โœ“ API access
  • โœ“ 1 seat included
View Plans

Annual billing lowers Basic to $33 per month and Professional to $58 per month. 30-day money-back guarantee.

User reviews

Written by users of SpyFu on Today SEO World. We check every review before it is published.

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Top Alternatives to SpyFu Compare All Tools โ†’

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SpyFu vs Top Alternatives

SpyFu Semrush Serpstat
Starting Price $39 per month Free / $139 per month $50 per month
Free Trial or Guarantee 30-day money-back guarantee 7-day free trial 7-day free trial
API Access โœ“ โœ“ โœ“
AI Features โœ“ โœ“ โœ“
Platforms Web, API Web, API Web, Browser Extension, API
Best For PPC Managers, SEO Consultants, Small Agencies SEO Professionals, Agencies, Marketing Teams Freelancers, In-house Marketers, Agencies
TSW Editor Score 4.1 / 5 4.9 / 5 4.1 / 5

Can't decide which tool is right for you? Compare features, pricing and reviews to find the right fit for your needs.

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Frequently Asked Questions View More FAQs โ†’

Basic is $39 per month and Professional is $79 per month on monthly billing. Annual billing lowers them to $33 and $58 per month.
Yes. SpyFu offers a 30-day money-back guarantee.
SpyFu is used to research competitors: the keywords they rank for, the Google Ads keywords they buy, their ad history and their backlinks.
Yes. API access is listed on the Professional plan.

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