Similarweb

Verified Tool

Digital Market Intelligence and Website Traffic Analysis

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Digital intelligence platform for analysing website traffic, competitors, keywords and AI search visibility across 100M+ websites.

Competitor Analysis Keyword Research Market Research Traffic Analysis
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Quick Facts
Starting Price$125 per month
PlatformWeb, Browser Extension, API
Best ForMarketing Teams, SEO Teams, Agencies, Enterprises
DeploymentCloud / SaaS
APIYes
100M+
Websites
6,000+
Customers
5B
Search Terms
10Y
Historical Data

About Similarweb

Similarweb is an AI-powered digital data company that provides market intelligence, competitive insights and consumer trends. Web Intelligence covers market research, competitive analysis and SEO tools, and AI Search Intelligence tracks brand visibility across AI search engines and chatbots. Other products include App Intelligence, Sales Intelligence, Retail Intelligence for Amazon and data delivered through an API. Its data covers more than 100 million websites, 4 million apps and 5 billion search terms, with up to 10 years of history. Similarweb says over 6,000 customers trust it, including 200 of the Fortune 500. Free tools include a website traffic checker and a browser extension.

๐Ÿ† Pros & Cons 4.1/5

Similarweb is the reference tool for estimating competitor traffic and market share, and it now adds AI search visibility. Marketing and research teams get the most from it. SEO is one part of a much broader platform, and most plan prices are not listed.

Pros
โœ“ Traffic and engagement data for 100M+ websites
โœ“ Covers SEO, ads, apps, retail and sales intelligence
โœ“ AI search visibility and AI traffic tracking
โœ“ Free traffic checker and browser extension
โœ“ API and data feeds
Cons
โœ• Plan prices are not listed beyond the starting figure
โœ• API is sold with custom packages or separately
โœ• Annual billing requires contacting support
โœ• Free site data is only a high-level sample
Key Highlights
100M+
Websites
6,000+
Customers
5B
Search Terms
10Y
Historical Data

Key Features View All Features โ†’

Web Intelligence
Market research, competitive analysis and SEO tools
AI Search Intelligence
Track brand visibility across AI search engines and chatbots
App Intelligence
Benchmark app performance
Keyword Research
Find keywords with the SEO suite and the free keyword tool
Sales Intelligence
Find, qualify and engage ideal customers
Retail Intelligence
Full-funnel Amazon insights
Data-as-a-Service
Digital insights delivered through API and automated reports
AI Agents
Automate workflows such as demand analysis and SEO strategy

Pricing Plans View All Pricing โ†’

Web Intelligence
$125 /month
Self-service plans start here
  • โœ“ Competitive analysis
  • โœ“ SEO tools
  • โœ“ Country-level coverage
Start Free Trial
Business and Enterprise
Custom
Custom packages
  • โœ“ Up to 37 months of data
  • โœ“ Daily insights
  • โœ“ API
  • โœ“ Gen AI Intel Suite
Contact Sales

The starting price is the from $125 per month figure in the official pricing page description. Prices for each named plan are not listed there.

User reviews

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Similarweb vs Top Alternatives

Similarweb Semrush SpyFu
Starting Price $125 per month Free / $139 per month $39 per month
Free Trial or Guarantee Free trial available 7-day free trial 30-day money-back guarantee
API Access โœ“ โœ“ โœ“
AI Features โœ“ โœ“ โœ“
Platforms Web, Browser Extension, API Web, API Web, API
Best For Marketing Teams, SEO Teams, Agencies, Enterprises SEO Professionals, Agencies, Marketing Teams PPC Managers, SEO Consultants, Small Agencies
TSW Editor Score 4.1 / 5 4.9 / 5 4.1 / 5

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Frequently Asked Questions View More FAQs โ†’

Similarweb's pricing page says Web Intelligence plans start from $125 per month. Business and enterprise packages are custom.
Similarweb offers free tools, including a website traffic checker and a browser extension. It describes free site data as a high-level sample of what it offers.
Yes. The API is part of custom business packages and can also be bought as a standalone product.
Yes. AI Search Intelligence tracks brand visibility across AI search engines and chatbots, including ChatGPT, Perplexity, Claude, Grok, Gemini and DeepSeek.

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