ahrefs

Verified Tool

SEO Toolset for Backlinks, Keywords and Site Audits

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A premium all-in-one SEO toolset famous for its industry-leading backlink analysis, keyword research, and competitor intelligence.

Backlink Analysis Competitor Analysis Keyword Research Site Audit
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Quick Facts
Starting PriceFree / $29 per month
Free VersionYes
PlatformWeb, API
Best ForSEO Professionals, Agencies, In-house Marketers
DeploymentCloud / SaaS
APIYes
Founded2010
403B
Pages Crawled
14B+
Keywords in Database
170+
Countries Supported
10M+
Active Users

About ahrefs

Ahrefs is an industry-leading all-in-one SEO toolset designed to help website owners, digital marketers, and SEO agencies grow their search traffic. Founded in 2010, Ahrefs boasts one of the largest and most accurate backlink indices in the world, powered by a crawler that scans the web 24/7. Beyond backlinks, Ahrefs offers incredibly powerful tools for keyword research, competitor analysis, site auditing, and rank tracking, all presented in a clean, user-friendly interface that prioritizes actionable data.
๐Ÿ† Pros & Cons 4.5/5

Ahrefs is arguably the most powerful backlink analysis and SEO research tool on the market. With its massive active web index, it provides incredibly accurate data on backlinks, organic traffic, and keyword difficulty. The clean UI and actionable metrics make it a favorite among top-tier SEO professionals.

Pros
โœ“ Industry-leading backlink index and incredibly fast web crawler
โœ“ Very intuitive, clean, and fast user interface
โœ“ Highly accurate Keyword Difficulty (KD) and traffic estimation metrics
โœ“ Excellent Content Explorer for finding link-building opportunities
โœ“ Site Audit tool is visual, fast, and provides clear action items
Cons
โœ• No free trial available (only a free Webmaster Tools version for your own sites)
โœ• Strict credit/usage limits introduced in their new pricing model
โœ• Rank tracker updates can be slow on the basic plans
โœ• No mobile app available
Key Highlights
403B
Pages Crawled
14B+
Keywords in Database
170+
Countries Supported
10M+
Active Users

Key Features View All Features โ†’

Site Explorer
Get an in-depth look at the organic search traffic and backlink profile of any website or URL
Keywords Explorer
Discover thousands of great keyword ideas, analyze ranking difficulty and calculate traffic potential
Site Audit
Automatically scan your website for 140+ SEO issues that might be holding you back from ranking higher
Rank Tracker
Monitor your ranking progress over time and compare your performance against your competitors
Content Explorer
Find top-performing content in your niche to see what works best for link building and social shares

Pricing Plans View All Pricing โ†’

Lite
$129 /month
1 user included
  • โœ“ 5 projects
  • โœ“ 750 tracked keywords
  • โœ“ 6 months of history
  • โœ“ API and MCP access
Get Lite
๐Ÿ† Most Popular
Standard
$249 /month
1 user included
  • โœ“ 20 projects
  • โœ“ 2,000 tracked keywords
  • โœ“ 2 years of history
  • โœ“ Unlimited credits per user
Get Standard
Advanced
$449 /month
1 user included
  • โœ“ 50 projects
  • โœ“ 5,000 tracked keywords
  • โœ“ 5 years of history
  • โœ“ 20 tracked AI prompts
Get Advanced
Enterprise
$1,499 /month
Annual commitment required
  • โœ“ Uncapped API access
  • โœ“ SSO
  • โœ“ Unlimited history
  • โœ“ From 10,000 tracked keywords
Talk to Sales

Ahrefs Free gives limited access to Site Explorer and Site Audit. A Starter plan costs $29 per month. Annual billing saves up to 17%.

User reviews

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ahrefs vs Top Alternatives

ahrefs Semrush MOZ
Starting Price Free / $29 per month Free / $139 per month $99 per month
Platforms Web, API Web, API Web
Best For SEO Professionals, Agencies, In-house Marketers SEO Professionals, Agencies, Marketing Teams Small Businesses, Freelancers, In-house SEOs
TSW Editor Score 4.5 / 5 4.9 / 5 4.5 / 5

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Frequently Asked Questions View More FAQs โ†’

No, Ahrefs no longer offers a free trial for its paid plans. However, they do offer Ahrefs Webmaster Tools (AWT) for free, which allows you to audit and monitor your own verified websites.
Yes. Despite its advanced capabilities, Ahrefs has a very intuitive interface. They also provide a massive library of high-quality educational content on their blog and YouTube channel to help beginners learn SEO.
Ahrefs is renowned for its superior backlink database and highly accurate Keyword Difficulty metric, making it the ultimate tool for link building and organic research. Semrush, on the other hand, offers a broader toolkit that includes deep PPC and Social Media management tools.
Ahrefs operates on a seat-based pricing model, meaning each user requires their own paid seat to access the platform. Account sharing is strictly restricted.

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