MOZ

Verified Tool

Essential SEO Software for Better Search Visibility

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A user-friendly, all-in-one SEO software suite renowned for its Domain Authority metric, local SEO tools, and educational resources.

Keyword Research Link Building Local SEO Rank Tracking Site Audit
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Quick Facts
Starting Price$99 per month
PlatformWeb
Best ForSmall Businesses, Freelancers, In-house SEOs
DeploymentCloud / SaaS
Founded2004
43.5T
Links Indexed
500M+
Keyword Suggestions
100K+
Local Business Listings
2004
Founded

About MOZ

Moz Pro is a comprehensive SEO software suite that helps businesses increase their search engine visibility. Founded in 2004, Moz has been a pioneer in the SEO industry, creating the widely used Domain Authority (DA) metric. The platform offers a complete set of tools for keyword research, link building, site auditing, and page optimization. With its strong focus on user experience and education, Moz Pro is an excellent choice for businesses looking to manage their organic search presence effectively without needing deep technical expertise.
๐Ÿ† Pros & Cons 4.5/5

Moz Pro is a highly respected, all-in-one SEO toolset known for its proprietary metrics like Domain Authority (DA) and Page Authority (PA). It is particularly beginner-friendly, offering an intuitive interface and a wealth of educational resources. While it may lack the sheer data volume of Ahrefs or Semrush, it remains a fantastic choice for small to medium businesses and local SEO campaigns.

Pros
โœ“ Very user-friendly and great for SEO beginners
โœ“ Proprietary metrics (DA, PA, Spam Score) are industry standards
โœ“ Excellent local SEO management tool (Moz Local)
โœ“ Outstanding community, blog, and educational resources
โœ“ Custom reports are easy to build and export
Cons
โœ• Backlink index is smaller compared to Ahrefs and Semrush
โœ• Pricing is somewhat high for the feature set compared to rivals
โœ• Interface can feel a bit dated in some sections
โœ• Fewer advanced competitive analysis tools
Key Highlights
43.5T
Links Indexed
500M+
Keyword Suggestions
100K+
Local Business Listings
2004
Founded

Key Features View All Features โ†’

Keyword Explorer
Discover the best keywords to target with accurate search volume and difficulty metrics
Link Explorer
Analyze the backlink profile of any site, track link building efforts, and check Spam Score
Site Crawl
Identify and fix technical SEO issues with automatic site audits and actionable recommendations
Rank Tracker
Track your site's performance for hundreds of target keywords across Google's local and national results
On-Page Optimization
Get prioritized recommendations to improve page content and boost search engine rankings

Pricing Plans View All Pricing โ†’

Standard
$99 /month
For growing businesses and freelancers
  • โœ“ 3 Campaigns
  • โœ“ 300 Keyword Rankings
  • โœ“ Site Crawl (100k pages)
  • โœ“ 1 User Seat
Start Free Trial
๐Ÿ† Most Popular
Medium
$179 /month
For agencies and mid-sized businesses
  • โœ“ 10 Campaigns
  • โœ“ 1,500 Keyword Rankings
  • โœ“ Site Crawl (500k pages)
  • โœ“ 2 User Seats
Start Free Trial
Large
$299 /month
For large businesses and agencies
  • โœ“ 25 Campaigns
  • โœ“ 3,000 Keyword Rankings
  • โœ“ Site Crawl (1.25M pages)
  • โœ“ 3 User Seats
View Plan

User reviews

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Top Alternatives to MOZ Compare All Tools โ†’

Semrush
From Free / $139 per month
ahrefs
From Free / $29 per month
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Ubersuggest
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MOZ vs Top Alternatives

MOZ Semrush ahrefs
Starting Price $99 per month Free / $139 per month Free / $29 per month
Platforms Web Web, API Web, API
Best For Small Businesses, Freelancers, In-house SEOs SEO Professionals, Agencies, Marketing Teams SEO Professionals, Agencies, In-house Marketers
TSW Editor Score 4.5 / 5 4.9 / 5 4.5 / 5

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Frequently Asked Questions View More FAQs โ†’

Yes, Moz Pro offers a 30-day free trial, which is one of the most generous trial periods among premium SEO tools.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
Moz is generally considered more beginner-friendly and excels in local SEO and basic metric tracking. Semrush is more comprehensive, offering advanced PPC, content, and social media tools, making it better for overall digital marketing.
Yes, Moz offers several free tools, including Link Explorer (limited searches), Keyword Explorer (limited searches), and the popular MozBar Chrome extension.

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