Google Keyword Planner

Verified Tool

Official Free Keyword Research Tool by Google Ads

No reviews yet ยท Write a review โ€ข Ranked in SEO Tools

The official free keyword research tool by Google Ads, providing direct search volume data, forecasts, and advertiser competition metrics.

Free SEO Tool Google Ads Keyword Research PPC
Visit Website Write a Review
Quick Facts
Starting PriceFree
Free VersionYes
PlatformWeb
Best ForPPC Campaigners, SEO Professionals, Content Creators
DeploymentCloud / SaaS
Founded2006
Direct
From Google Source
100%
Accurate Search Volume
Free
To Access & Use
2006
Founded

About Google Keyword Planner

Google Keyword Planner is a powerful, free tool provided within Google Ads designed to help advertisers and marketers find the right search terms for their campaigns. Because the data originates directly from Google's search network, it is widely regarded as the most authoritative source for search volume, historical statistics, and cost-per-click (CPC) forecasts. For SEO professionals and content creators, it serves as an indispensable baseline tool for uncovering high-traffic keywords and understanding user search intent across global and local markets.
๐Ÿ† Pros & Cons 4.6/5

Google Keyword Planner is the ultimate source for keyword data because the information comes directly from the search engine itself. While it is primarily built for advertisers running Google Ads campaigns, SEO professionals heavily rely on it for accurate search volumes, bid estimates, and commercial intent. Best of all, it is completely free to use as long as you have an active Google Ads account.

Pros
โœ“ 100% accurate search volume data straight from Google
โœ“ Completely free to use (requires a Google Ads account)
โœ“ Great for discovering exact commercial intent and CPC (Cost Per Click) data
โœ“ Provides historical statistics and future forecasted trends
โœ“ Allows filtering by specific locations, languages, and search networks
Cons
โœ• Search volume numbers are often grouped into ranges unless you run active paid ads
โœ• Interface is optimized for advertisers, not traditional SEO keyword research
โœ• Lacks built-in difficulty metrics or advanced competitive SEO data
โœ• Can be tedious to export and clean massive keyword lists
Key Highlights
Direct
From Google Source
100%
Accurate Search Volume
Free
To Access & Use
2006
Founded

Key Features View All Features โ†’

Discover New Keywords
Find hundreds of keyword ideas related to your products, services, or website content straight from Google's database
Get Search Volume and Forecasts
See historical search volumes, growth trends, and click-and-cost forecasts for future campaigns
Target Locations & Languages
Filter and customize your keyword research down to specific countries, regions, cities, and languages
Group and Filter Keywords
Organize keywords into ad groups or categories to streamline your content strategy and PPC campaigns

Pricing Plans View All Pricing โ†’

๐Ÿ† Most Popular
Free Access
$0 /forever
For everyone with a Google Ads account
  • โœ“ Access to keyword ideas
  • โœ“ Historical search volume
  • โœ“ Bid estimates
  • โœ“ Basic forecasting
Access Planner

User reviews

Written by users of Google Keyword Planner on Today SEO World. We check every review before it is published.

Write a review

No reviews yet

Have you used Google Keyword Planner? Be the first to share your experience and help others choose.

Write the first review

Reviews come only from users who confirmed their email, and our team checks each one by hand. Paid plans never change reviews or ratings.

Top Alternatives to Google Keyword Planner Compare All Tools โ†’

Keyword Tool
From Free / $68 per month
Ubersuggest
From Free / $29 per month
Mangools
Semrush
From Free / $139 per month
Google Search Console
From Free

Google Keyword Planner vs Top Alternatives

Google Keyword Planner Keyword Tool Ubersuggest
Starting Price Free Free / $68 per month Free / $29 per month
Free Version โœ“ โœ“ โœ“
Platforms Web Web, API Web, Browser Extension
Best For PPC Campaigners, SEO Professionals, Content Creators Content Creators, Online Marketers, Business Owners Beginners, Small Businesses, Freelancers
TSW Editor Score 4.6 / 5 3.9 / 5 4.4 / 5

Can't decide which tool is right for you? Compare features, pricing and reviews to find the right fit for your needs.

Compare SEO Tools

Frequently Asked Questions View More FAQs โ†’

Yes, the tool is 100% free to access and use. However, you do need to set up a free Google Ads account to log in and view the dashboard.
If your Google Ads account does not currently have active, spending campaigns running, Google often hides exact search volumes and shows ranges instead. Running a small paid campaign usually unlocks exact numbers.
Absolutely. While it's built for PPC (Pay-Per-Click) advertising, SEO professionals use it because the search volume data comes directly from Google, making it the most reliable source for traffic estimation.
No, Google Keyword Planner does not show an SEO keyword difficulty score. It shows 'Competition' (Low, Medium, High), but that metric refers to advertiser competition for paid ads, not organic ranking difficulty.

Stay Updated with the Best SEO Tools

Get unbiased reviews, comparisons and SEO tips straight to your inbox.