Bing Webmaster Tools

Free Search Performance Tools from Microsoft Bing

Ranked in SEO Tools

Free Microsoft service for monitoring a site's performance in Bing, with search reports, URL inspection, site scans, backlinks and keyword research.

Bing Free SEO Tool Search Performance Technical SEO
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Quick Facts
Starting PriceFree
Free VersionYes
PlatformWeb
Best ForSite Owners, SEO Professionals, Developers
DeploymentCloud / SaaS
Free
For All Site Owners
Feb 2026
AI Performance Preview
Mar 2025
Copilot for All Users
IndexNow
Instant URL Submission

About Bing Webmaster Tools

Bing Webmaster Tools is Microsoft's free service for site owners who want to monitor and improve how their site appears in Bing. Search Performance shows impressions, clicks and queries, URL Inspection checks the index status of a page, and Site Scan runs an on-demand technical audit. Backlinks and Keyword Research reports are included, along with sitemap submission and IndexNow for notifying search engines when URLs change. Microsoft made Copilot in Bing Webmaster Tools available to all users in March 2025 and opened a public preview of an AI Performance report in February 2026. A site can be added by importing a verified Google Search Console property.

πŸ† Pros & Cons 4.3/5

Bing Webmaster Tools is the only first-party source of Bing search data, and it includes backlink and keyword reports that Google Search Console does not. Every site owner should set it up alongside Search Console. Its data covers Bing and Microsoft search only.

Pros
βœ“ Free to use
βœ“ Backlink and keyword research reports included
βœ“ Site Scan technical audit
βœ“ Import sites from Google Search Console
βœ“ AI Performance report shows citations in Microsoft AI experiences
Cons
βœ• Covers Bing and Microsoft search only
βœ• Site Scan has a page quota
βœ• AI Performance is still in public preview
Key Highlights
Free
For All Site Owners
Feb 2026
AI Performance Preview
Mar 2025
Copilot for All Users
IndexNow
Instant URL Submission

Key Features View All Features β†’

Search Performance
Impressions, clicks, CTR and queries from Bing
URL Inspection
Check a URL's index status and detected markup
Site Scan
On-demand technical audit
Backlinks
Linking domains, pages and anchor texts
Keyword Research
Bing query demand and related keywords
Sitemaps and IndexNow
Submit sitemaps and notify search engines of changes
AI Performance
Citations in Microsoft and partner AI experiences
Robots.txt Tester
Check whether a URL is allowed for a selected bot

Pricing Plans View All Pricing β†’

πŸ† Most Popular
Free
$0 /forever
For every verified site owner
  • βœ“ Search Performance report
  • βœ“ URL Inspection
  • βœ“ Site Scan
  • βœ“ Backlinks and Keyword Research
  • βœ“ IndexNow
Open Bing Webmaster Tools

What Users Say See All Reviews β†’

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Top Alternatives to Bing Webmaster Tools Compare All Tools β†’

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Bing Webmaster Tools vs Top Alternatives

Bing Webmaster Tools Google Search Console
Starting Price Free Free
Free Version βœ“ βœ“
Platforms Web Web, API
Best For Site Owners, SEO Professionals, Developers Site Owners, SEO Professionals, Developers
TSW Editor Score 4.3 / 5 4.5 / 5

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Frequently Asked Questions View More FAQs β†’

Yes. Microsoft describes it as giving access to free reports, tools and resources.
Yes. You can bring a verified Search Console property into Bing Webmaster Tools, which verifies the site and imports its sitemaps.
It is a report in public preview since February 2026 that shows citations of your pages in Microsoft and partner AI experiences.
Any site owner, SEO professional or developer who wants data on how a site performs in Bing.

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