Best SEO Tools – 2026 Rankings

Conversion and UX analytics tool with heatmaps, session replays, funnels, pop-ups and A/B tests, plus an SEO checker.

Rendering service that turns JavaScript pages into HTML for search, social and AI crawlers so they are crawled and indexed faster.

AI marketing platform that automates SEO, AI visibility, content, Google Business Profiles and ads, built around the OTTO SEO agent.

Rank tracking platform that measures Google rankings, AI Overviews and AI answers together, with forecasting, keyword research and an AI content writer.

SEO audit and reporting tool that crawls sites, recommends tasks, tracks keywords and produces white-label reports and embeddable audit forms.

Free Chrome extension from Semrush that shows SEO metrics for any page, with an on-page audit, link analysis and data exports.

All-in-one SEO platform for keyword research, competitor analysis, rank tracking, site audit and backlinks, with an API and data for 230 countries.

Digital intelligence platform for analysing website traffic, competitors, keywords and AI search visibility across 100M+ websites.

Competitor research tool that shows the SEO and Google Ads keywords any domain ranks for or buys, with 18+ years of history.

Search visibility platform with daily Google rank tracking, keyword research, competitor gap analysis and an on-page SEO checker.

Content workflow software with topic discovery, keyword research and clustering, a content creator, an AI assistant and a plagiarism checker.

SEO platform with rank tracking, keyword research, backlink monitoring, site audits, a content editor and AI search visibility.

Content workflow tool that produces keyword reports, search intent analysis, content briefs and a content grader for each topic.

All-in-one SEO platform for global teams with rank tracking in 11 search engines, site audits, backlinks and white-label reporting.

Technical SEO platform with a JavaScript crawler, server log analysis, rank tracking, monitoring and insight into AI bot activity.