Yoast

WordPress SEO Plugin Trusted on 13 Million Sites

No reviews yet ยท Write a review โ€ข Ranked in On-Page SEO Tools

WordPress SEO plugin with real-time SEO and readability feedback. Premium adds a redirect manager, AI metadata and internal linking suggestions.

Content Optimization On-Page SEO Readability WordPress SEO
Visit Website Write a Review
Quick Facts
Starting PriceFree / $118.80 per year
Free VersionYes
PlatformWordPress Plugin
Best ForWordPress Site Owners, Bloggers, Content Teams
DeploymentOn-Premise
Founded2010
13M+
Websites Using Yoast SEO
2010
Founded
5
Keyphrases per Post in Premium
300,000+
Academy Learners

About Yoast

Yoast SEO is one of the best-known WordPress SEO plugins, used on more than 13 million websites. The free plugin gives SEO and readability feedback as you write. Yoast SEO Premium adds a redirect manager, checks for up to five keyphrases per post, AI-drafted titles and meta descriptions, a Content Planner, internal linking suggestions and orphaned content checks. Premium also includes the Local, Video and News SEO plugins, 24/7 support and Yoast SEO Academy. A separate Yoast SEO app is available for Shopify. Yoast BV was founded in 2010 by Joost de Valk and is based in Wijchen, the Netherlands.

๐Ÿ† Pros & Cons 4.3/5

Yoast SEO is the safe, familiar choice for WordPress: the free plugin handles the basics and guides writers as they work. Premium is worth it for the redirect manager and the bundled Local, Video and News plugins. It has no keyword database or rank tracker of its own.

Pros
โœ“ Free plugin covers the basics well
โœ“ Real-time SEO and readability feedback while writing
โœ“ Premium includes the Local, Video and News SEO plugins
โœ“ 24/7 support and Yoast SEO Academy with Premium
โœ“ Used on more than 13 million websites
Cons
โœ• The plugin is for WordPress, and Shopify needs a separate product
โœ• Redirect manager and multiple keyphrases need Premium
โœ• No keyword database or rank tracking of its own
โœ• No monthly billing option shown for Premium
Key Highlights
13M+
Websites Using Yoast SEO
2010
Founded
5
Keyphrases per Post in Premium
300,000+
Academy Learners

Key Features View All Features โ†’

SEO Analysis
Feedback on your content as you write
Readability Analysis
Checks that make posts easier to read
Redirect Manager
Prompts you to redirect moved or deleted pages, with bulk CSV management (Premium)
Multiple Keyphrases
Check a post against up to five keyphrases (Premium)
AI Metadata
Draft missing titles and descriptions in bulk for review (Premium)
Internal Linking
Suggests pages to link to and flags orphaned content (Premium)
Content Planner
Suggests five post ideas and builds a starter draft (Premium)

Pricing Plans View All Pricing โ†’

Free
$0 /forever
Core WordPress SEO plugin
  • โœ“ SEO analysis
  • โœ“ Readability analysis
  • โœ“ Used on 13 million sites
Download Free
๐Ÿ† Most Popular
Premium
$118.80 /year
Billed yearly, excluding VAT
  • โœ“ Redirect manager
  • โœ“ Up to five keyphrases per post
  • โœ“ AI titles and meta descriptions
  • โœ“ Internal linking suggestions
  • โœ“ 24/7 support and Academy
Get Premium

Premium price excludes VAT.

User reviews

Written by users of Yoast on Today SEO World. We check every review before it is published.

Write a review

No reviews yet

Have you used Yoast? Be the first to share your experience and help others choose.

Write the first review

Reviews come only from users who confirmed their email, and our team checks each one by hand. Paid plans never change reviews or ratings.

Top Alternatives to Yoast Compare All Tools โ†’

Rank Math
From Free / $7.99 per month
AIOSEO
From Free / $99 per year
SEOPress
From Free / $49 per year
Squirrly SEO by AISQ
From Free / $19.99 per month

Yoast vs Top Alternatives

Yoast Rank Math AIOSEO
Starting Price Free / $118.80 per year Free / $7.99 per month Free / $99 per year
Free Version โœ“ โœ“ โœ“
Free Trial or Guarantee Free version available Free version available Free version available
AI Features โœ“ โœ“ โœ“
Platforms WordPress Plugin WordPress Plugin WordPress Plugin
Best For WordPress Site Owners, Bloggers, Content Teams WordPress Site Owners, Bloggers, Agencies Small Businesses, Bloggers, Agencies
TSW Editor Score 4.3 / 5 4.5 / 5 4.3 / 5

Can't decide which tool is right for you? Compare features, pricing and reviews to find the right fit for your needs.

Compare On-Page SEO Tools

Frequently Asked Questions View More FAQs โ†’

Yes. The core Yoast SEO plugin is free to download. Yoast SEO Premium is a paid upgrade.
Yoast SEO Premium is $118.80 per year, excluding VAT.
A redirect manager, up to five keyphrases per post, AI-drafted titles and descriptions, a Content Planner, internal linking suggestions, the Local, Video and News SEO plugins, 24/7 support and Academy access.
Yoast SEO for Shopify is a separate product from the WordPress plugin.

Stay Updated with the Best SEO Tools

Get unbiased reviews, comparisons and SEO tips straight to your inbox.