Serpstat

All-in-One SEO Platform with Keyword, Backlink and Audit Tools

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All-in-one SEO platform for keyword research, competitor analysis, rank tracking, site audit and backlinks, with an API and data for 230 countries.

Competitor Analysis Keyword Research Rank Tracking Site Audit
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Quick Facts
Starting Price$50 per month
PlatformWeb, Browser Extension, API
Best ForFreelancers, In-house Marketers, Agencies
DeploymentCloud / SaaS
APIYes
Founded2013
1.1M+
Users
8.62B
Keywords
529B
Backlinks
230
Countries

About Serpstat

Serpstat is an all-in-one SEO platform that covers keyword research, competitor analysis, rank tracking, site audit and backlink analysis, plus keyword clustering and an SEO data API. Serpstat reports more than 1.1 million users and databases of 8.62 billion keywords, 1.50 billion domains and 529 billion backlinks, with keywords from 230 countries in Google. A browser extension is available for Chrome, Firefox, Opera and Edge. Serpstat was founded in 2013 as a keyword research tool and is part of Netpeak Group. A 7-day free trial gives access to the paid features.

๐Ÿ† Pros & Cons 4.1/5

Serpstat offers a wide all-in-one feature set at a low entry price, with an API that many rivals reserve for expensive plans. It suits freelancers and small teams watching their budget. The Individual plan has no API access or extra users.

Pros
โœ“ Keywords, competitors, rank tracking, audit and backlinks in one plan
โœ“ Low entry price for an all-in-one platform
โœ“ API available from the Team plan
โœ“ Keyword data for 230 countries
โœ“ Browser extension for Chrome, Firefox, Opera and Edge
Cons
โœ• The free trial requires a credit card
โœ• Individual plan has no API access or extra users
โœ• Daily search limits on every plan
Key Highlights
1.1M+
Users
8.62B
Keywords
529B
Backlinks
230
Countries

Key Features View All Features โ†’

Keyword Research
Find keywords for SEO and PPC campaigns
Competitor Analysis
Analyse competitors' sites for SEO and PPC strategy
Rank Tracker
Monitor website rankings on mobile and desktop
Site Audit
Find and fix on-site issues that affect rankings
Backlink Analysis
Review the backlink profile of any domain
Keyword Clustering
Group keywords by thematic similarity
API and Data Solutions
Access SEO data through an API

Pricing Plans View All Pricing โ†’

Individual
$50 /month
For freelancers and solo marketers
  • โœ“ 100 searches per day
  • โœ“ 10,000 keyword position checks per month
  • โœ“ 30,000 pages to audit
  • โœ“ 5 projects
Start Free Trial
Team
$100 /month
For small teams
  • โœ“ 500 searches per day
  • โœ“ 3 users
  • โœ“ 150,000 pages to audit
  • โœ“ Unlimited projects
  • โœ“ API access
Start Free Trial
Team x2
$169 /month
For larger teams
  • โœ“ 1,000 searches per day
  • โœ“ 6 users
  • โœ“ 300,000 pages to audit
  • โœ“ 400,000 API credits per month
Start Free Trial
Agency
$410 /month
For large agencies and businesses
  • โœ“ 5,000 searches per day
  • โœ“ 30 users
  • โœ“ 1,500,000 pages to audit per month
  • โœ“ 2,000,000 API credits per month
Start Free Trial

Prices are for monthly billing. Annual billing saves up to 27%. The 7-day trial requires a credit card.

User reviews

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Serpstat vs Top Alternatives

Serpstat SE Ranking
Starting Price $50 per month $129 per month
Free Trial or Guarantee 7-day free trial 14-day free trial
API Access โœ“ โœ“
AI Features โœ“ โœ“
Platforms Web, Browser Extension, API Web, Mobile, API
Best For Freelancers, In-house Marketers, Agencies Agencies, SMBs, Freelancers
TSW Editor Score 4.1 / 5 4.7 / 5

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Frequently Asked Questions View More FAQs โ†’

The Individual plan is $50 per month on monthly billing. Team is $100, Team x2 is $169 and Agency is $410. Annual billing saves up to 27%.
Yes. Serpstat offers a 7-day free trial. Signup requires a credit card.
Yes. API access starts from the Team plan. The Individual plan does not include it.
Keyword research, competitor analysis, rank tracking, site audit, backlink analysis and keyword clustering.

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