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OtterlyAI

AI Search Monitoring and GEO Optimization Tool

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AI search monitoring tool that tracks brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot.

AI Search Monitoring AI Visibility Brand Monitoring GEO
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Quick Facts
Starting Price$29 per month
Free VersionNo
PlatformWeb, API
Best ForMarketing Teams, Agencies, SEO Teams, Enterprises
DeploymentCloud / SaaS
APIYes
40,000+
Marketing Professionals
4.8/5
G2 Rating
7
AI Platforms Covered
2025
Gartner Cool Vendor

About OtterlyAI

OtterlyAI monitors how a brand shows up on AI search. It tracks brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. AI Prompt Research uncovers the prompts, topics and intent patterns behind AI answers in a category. AI Search Analytics shows where a brand and its website appear or disappear, and a Content Audit checks crawlability, predicts citation potential and produces content briefs for fixing pages. GEO optimisation recommendations suggest how to make content more likely to be cited. An API and MCP access are available. OtterlyAI says more than 40,000 marketing professionals use it, and Gartner named it a Cool Vendor for AI in Marketing in 2025.

๐Ÿ† Pros & Cons 4.2/5

OtterlyAI is one of the more affordable ways to start tracking AI search visibility, with unlimited users from the entry plan. It suits teams that want monitoring plus audit advice. The Lite plan tracks only 15 prompts, and some AI platforms cost extra.

Pros
โœ“ Low entry price for AI visibility tracking
โœ“ Unlimited users on every plan
โœ“ Content audit with citation potential
โœ“ API and MCP access
โœ“ Named a Gartner Cool Vendor in 2025
Cons
โœ• Lite plan tracks 15 prompts
โœ• Claude, Google AI Mode and Gemini are paid add-ons
โœ• Large jump in price from Lite to Standard
โœ• Not a traditional SEO tool
Key Highlights
40,000+
Marketing Professionals
4.8/5
G2 Rating
7
AI Platforms Covered
2025
Gartner Cool Vendor

Key Features View All Features โ†’

AI Prompt Research
Uncover the prompts, topics and intent patterns behind AI answers
AI Search Analytics
Monitor how a brand and website appear across AI search engines
Content Audit
Check crawlability and predict citation potential, with content briefs
GEO Optimization
Recommendations to make content more likely to be cited
Multi-AI Coverage
Track ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode
MCP and API
Use OtterlyAI data in your own tools and AI assistants

Pricing Plans View All Pricing โ†’

Lite
$29 /month
15 search prompts
  • โœ“ Unlimited users
  • โœ“ 1 workspace
  • โœ“ 1,000 GEO audits per month
Start Free Trial
Standard
$189 /month
100 search prompts
  • โœ“ Unlimited workspaces
  • โœ“ 5,000 URL audits per month
  • โœ“ 2,000 API requests per month
Start Free Trial
Premium
$489 /month
400 search prompts
  • โœ“ Unlimited workspaces
  • โœ“ 10,000 URL audits per month
  • โœ“ 5,000 API requests per month
Start Free Trial
Enterprise
Custom
From 1,000 search prompts
  • โœ“ Custom audits
  • โœ“ Custom API requests
Contact Sales

Monthly-billing prices. Annual billing is 15 percent lower. All plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are paid add-ons.

User reviews

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OtterlyAI vs Top Alternatives

OtterlyAI Writesonic Nightwatch
Starting Price $29 per month $79 per month โ‚ฌ99 per month
Free Version โœ• โœ• โœ•
Free Trial or Guarantee Free trial available 7-day free trial 14-day free trial
API Access โœ“ โœ“ โœ“
AI Features โœ“ โœ“ โœ“
Platforms Web, API Web, API Web, API
Best For Marketing Teams, Agencies, SEO Teams, Enterprises Marketing Teams, Agencies, E-commerce, Startups, Enterprises SEO Teams, Agencies, Enterprises
TSW Editor Score 4.2 / 5 4.0 / 5 4.2 / 5

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Frequently Asked Questions View More FAQs โ†’

On monthly billing, Lite is $29, Standard $189 and Premium $489 per month. Enterprise pricing is custom. Annual billing is 15 percent lower.
Yes. OtterlyAI offers a free trial with no credit card required. The site gives the length as 7 days in one place and 14 days in another.
All plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are available as paid add-ons.
No. Every plan includes unlimited users.

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