Best SEO Tools – 2026 Rankings

All-in-one SEO software with website audits, rank tracking, backlink monitoring and keyword tools, plus a free Basic plan with no time limit.

Search listening tool that uncovers the real questions people ask on Google, YouTube, Amazon and ChatGPT, and turns them into content.

All-in-one SEO and AI search platform with rank tracking, keyword research, site crawling, backlink analysis and AI visibility monitoring.

AI writing and SEO plugin for WordPress with keyword research, competitor analysis, content scoring and one-click blog generation.

Entity SEO tool that automates internal linking and schema markup, plans topics and builds content briefs from a knowledge graph.

Analytics tool that restores not-provided organic keywords in Google Analytics and links them to sessions, conversions and revenue.

Conversion and UX analytics tool with heatmaps, session replays, funnels, pop-ups and A/B tests, plus an SEO checker.

Free Chrome extension from Semrush that shows SEO metrics for any page, with an on-page audit, link analysis and data exports.

Website growth tool for small businesses that scans a site for SEO wins, AI search gaps and quick fixes, with a free plan.

Rank tracker for agencies and SEO professionals with competitor tracking, keyword clustering, a free SERP checker and a free plan.

Agentic marketing platform that tracks how AI models answer about your brand, with SEO analytics, site audits, opportunities and AI agents.

SEO software for small businesses that uses AI to recommend specific actions, with keyword research, ranking probability and rank tracking.

Keyword research tool that generates long-tail keyword ideas from autocomplete on 16 platforms, including Google, YouTube, Amazon and TikTok.

Digital marketing app for small businesses covering SEO, local listings, reviews, social media, brand monitoring and Google Ads.

AI content strategy platform that analyses your content inventory to show what to write, which topics to own and how to optimise.